Older KB-ers (like me!)
Posted: Sat Aug 02, 2008 4:22 pm
http://www.wral.com/lifestyles/outdoors/story/2452084/
and
http://www.aarpmagazine.org/travel/kiteboarding.html
I note that it says that kiteboarding is THE fastest growing watersport in people over 50. This kinda surprised me, as I'm a 46 year old woman just getting into the sport --- and have to admit that I am addicted beginner. (selling an older vehicle to trade in on a kite setup, planning a long vacation around KB-ing, roping my partner into it....) I haven't seen anyone my age out there, but again, I am new.
I'm thinking this means several things ---
Instructors -- teaching us older folks is a bit different than younger, so maybe talking with older boarders and see what things might need more attention than the younger crowd. I can think of things like: warming up/stretching, staying warm, going with lower power kites in smaller steps to allow mastery vs. trial and error learning, simply b/c older bodies handle crashes less well, so making sure fundamentals are solid before moving to trial and error water launches comes to mind (same way I teach rolling kayaks to older crowd to avoid overstretch/exertion injuries)
Business -- targeting this crowd might not be intuitive, but folks over 50 are a great business segment --- either at the peak of their earning years or in retirement with funds for liesure, these folks have the means to buy the gear at your shop, as well as form loyal alliances for referrals, upgrades, etc. Just as in flight instruction, this demographic, with means and motivation, can be a great segment to target in your efforts.
Access -- it is always helpful when the people with the political clout are on your side. Maybe getting the folks in positions of influence in your area, who more likely than not are older, interested in boarding could be a way to have them on our side when access questions arise.
Just shooting from the hip --- any other older beginners out there? Learning after 40 or 50 or 60? Let's hear it!
and
http://www.aarpmagazine.org/travel/kiteboarding.html
I note that it says that kiteboarding is THE fastest growing watersport in people over 50. This kinda surprised me, as I'm a 46 year old woman just getting into the sport --- and have to admit that I am addicted beginner. (selling an older vehicle to trade in on a kite setup, planning a long vacation around KB-ing, roping my partner into it....) I haven't seen anyone my age out there, but again, I am new.
I'm thinking this means several things ---
Instructors -- teaching us older folks is a bit different than younger, so maybe talking with older boarders and see what things might need more attention than the younger crowd. I can think of things like: warming up/stretching, staying warm, going with lower power kites in smaller steps to allow mastery vs. trial and error learning, simply b/c older bodies handle crashes less well, so making sure fundamentals are solid before moving to trial and error water launches comes to mind (same way I teach rolling kayaks to older crowd to avoid overstretch/exertion injuries)
Business -- targeting this crowd might not be intuitive, but folks over 50 are a great business segment --- either at the peak of their earning years or in retirement with funds for liesure, these folks have the means to buy the gear at your shop, as well as form loyal alliances for referrals, upgrades, etc. Just as in flight instruction, this demographic, with means and motivation, can be a great segment to target in your efforts.
Access -- it is always helpful when the people with the political clout are on your side. Maybe getting the folks in positions of influence in your area, who more likely than not are older, interested in boarding could be a way to have them on our side when access questions arise.
Just shooting from the hip --- any other older beginners out there? Learning after 40 or 50 or 60? Let's hear it!