feixaq wrote:Holy crap, I just checked
www.windwing.com ... the text on the revamped website is hideous :( It's rife with grammatical and spelling errors, and the copy sounds like it's conceived by a non-native English speaker.
I ride WW gear and I like their kites, but it's hard for a casual visitor (or kiteforum reader in the market for new kites) to take the company seriously if the website is so shabby. Can you say... ALL YOUR BASE ARE BELONG TO US?
Yikes, this is their answer to getting "caught with our pants down" on the website? What is going on up there? First Che, then Hawkings, then that creepy Godfather thing, now this. They have cleary taken a new direction in marketing, but I'm not sure anyone will follow this time.
What's next, Ozzie Osbourne? "Join the (dysfunctional) family?"
What you have to wonder is whether they've taken a major turn in kite development as well. You can bet sure as hell Bill Hansen is not running this ship anymore. Which is cause for great concern, I would suggest. Anybody know what is up?
Here it is, so you know what is being talked about:
Mission Statement:
Windwing has, for nearly a quarter of a century, enjoyed tenure as a leading pioneer of innovative wind-driven technology.
Located in Hood River, Oregon - Mecca for wind connoisseurs and recreationalists alike, we are committed to advancing the principals and ideology of merging the organic with the technologic. In the process, we have established the highest performing and most progressive traction foil and inflatable kites in the world. In addition, we have pioneered the most important improvement in kite safety: the Windwing S.A.F.E. system allowing our customers the thrill of a surreal experience atop the water with a safety factor unsurpassed.
Our R/D staff is in an ongoing exchange between the established and the experimental. This concept has propelled us to the forefront of the windsurfing and kiting industry and manifests itself in our consistent performances in elite competition on a worldwide scale.
Our recent triumphs at the 2005 US Nationals, North Americans and The US Open, respectively, are the tangible results of our perpetual quest, in dialogue with the wind.
Windwing: We have bridled the wind.