From my information, the Cuben fiber material has been around for over 10 years. It was introduced for yacht sails but never caught on. It is cool stuff but has a lot of problems. It is about twice as low stretch as dacron but shrinks when stressed and unloaded, cannot be produced in large quantities, does not like being creased and is expensive. I think Best has made a mistake by doing this -- they had a company based on a no-frills product (that actually worked) for a very low price, this is a pretty exotic departure. They have added nothing in terms of control and safety, it's a kite that (if you believe the claims at least halfway) increases performance somewhat, and looks really cool. No added safety (de-power), or control, which is what I think people want, especially people who want to kite and make it home to the family later on. At the same time they are asking people to order a kite they will not get for 6 weeks minimum, possibly 6 months. In the mean time there will be slim to none consumer reviews of the product, so it will be the end of summer before anyone really knows whether this kite is really any better than anything else. I have to say that I don't understand the marketing strategy here, but maybe there's a "master plan" that I don't see. I'm glad we have a kite already out there that's in the hands of people who are already appreciating it for what it is. And don't worry -- we're not sitting still in R&D either, there are a few really cool new ideas we are testing right now, including some new materials we think have more potential than CF.